Donna Rachelson says “Your HR, IT or marketing team might add huge value to the business, but unless it can communicate that value, the decision-makers may never know about it. And team branding is not just for internal functions – it also applies to business teams, sales teams and even sports teams. In fact, I believe team branding is likely to become a key business issue in the future……… Effective team branding results in recognition from customers and peers. With recognition comes feedback and insight, which assists in making your team even more streamlined and efficient. Recognition turns the spotlight onto the team and the individuals in it. People develop pride in what they are doing, which in turn increases productivity, quality of work and morale.
Your team becomes a trusted source of information and will be sought after. You become more relevant. When you’re relevant, you are able to command an increased share of budget and management attention.
A strong team brand supports the broader strategic corporate objectives, and thus assists the company in being more competitive in the market. Your team moves from a service role to a strategic one.
By building a team brand, you create an air of distinction for your team, which can go a long way when you are competing for attention, budget and relevance within your organisation.”
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