The Balance says the following on creating your own personal brand –
“Personal branding is the process of developing a “mark” that is created around your name or your career. You use this “mark” to express and communicate your skills, personality, and values.We all can be a brand and cultivate our power to stand out and be unique. This uniqueness draws people to our product, our services, or even just our message. Your personal brand should be about who you are and what you have to offer.
Personal brands should be important to everyone. Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes.”
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